Launch Insights for Developers
Strategies, tips, and insights to help indie developers launch their products successfully
Featured Article
The Ultimate Marketing Guide for Indie Developers & SaaS Founders: Launch Smarter, Not Harder
Launching a new app or product can be overwhelming for indie developers and SaaS founders. You’re passionate about your idea, but attracting the right audience and getting the word out can feel like an uphill battle. In this guide, I’ll share some of...
Latest Articles
5 Common Mistakes Indie App Developers Make During Launch and How to Avoid Them
As an indie app developer, launching your app can feel like a huge leap. You've spent months, or maybe even years, perfecting your idea and crafting the code. But when it comes time to launch, many developers stumble because they haven’t fully prepar...
How to Plan Your First Indie App Launch
You’ve built something cool. Maybe it’s a side project, maybe it’s your first real shot at an indie app. You’re proud of the code, the design is slick, and the core features are working. Now comes the part most developers avoid or delay: the launch. ...
Building vs. Launching: Why Most Projects Die in the Middle
You start with a spark of inspiration. You spin up the repo. The README says “WIP 🚧.”You code like crazy for a few nights. Things start to look pretty good. And then…Nothing. No launch. No users. No feedback.Just another ghost project in your GitHub...
Marketing for Developers: How to Create a Launch Plan That Doesn’t Feel Gross
Let’s be real, most devs would rather ship code than tweet about it.Marketing often feels fake, forced, or just... not us.But here’s the thing: if you’ve built something cool, people deserve to find it. You don’t need to become a growth hacker or wri...